In years past, smaller companies only selling through a brick and mortar location didn’t need to worry too much about the Internet. Only with the proliferation of mobile devices and the departure of the Yellow Pages for the land of 8 track players and the wooly mammoth did the web really start to matter. Is your small business showing up on the search engines for your customers? Consider these basics as a way to get started.
First, consider reviews. Look for relevant websites where your customers might post positive testimonials about your business. The idea is to garner authentic positive feedback-not to simply create multiple five star reviews and upload them within the hour. Encourage and reward your clients for their comments. Their reviews will help not only your SEO, but generate positive buzz among consumers as well.
Second, don’t ignore social media. Regular updates to your Facebook, Twitter and Google+ pages will help the search engines not only find but assess you as relevant to the products and services you’re trying to sell.
Finally, update your content regularly. When you’re looking for good SEO rankings, there’s no replacement for interesting, relevant copy that’s delivered regularly to your website. Frequent updates of industry news, product information, or even just plain old friendly communication with your consumers makes a difference to the search engines.
An effective SEO strategy for your small brick and mortar company doesn’t have to be complicated. But if you’re hoping for customers even just offline, it’s a necessary part of doing business in 2013.
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