Localized Internet Marketing Key to Success for Brick and Mortar Businesses
For many brick and mortar businesses, a website is merely an afterthought, especially if it doesn’t serve as an immediate source of revenue. Don’t make this common mistake. Your customers will want to find you on the Internet, as they search for local goods and services. Are you sure your SEO strategy is in place to show up on the first page for all of what you sell? In addition, a great social media campaign can also be extremely helpful in connecting with local customers. Consider giveaways or discounts for the tenth “like” on a Facebook page, for example, or including a trivia question about your business or hometown that local folks will be able to answer. People want to patronize companies in their community. Take advantage of that built in brand loyalty by allowing yourself to be found on the Internet for the services and products you offer.
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